Conventional wisdom from the fitness-club world held that the best way to keep people interested in exercising was to offer price plan discounts or other incentives after the "novelty stage" began to wear off. However, new research out of the UK on exercise adherence shows that this may not be the case.
Their findings demonstrate several factors may be more effective at generating adherence among exercisers, including:
- Staff engagement
- Staff encouragement
- Easy access to classes and programs
- A non-threatening environment
- Past performance is an indicator of future performance. Maintaining a sustained involvement now enhances an individuals' likelihood of participating years down the road.
- Build self efficacy by tailoring a sport program to the individuals needs, providing positive support through encouragement, and measurable goals. Self efficacy, the feeling that we are capable of completing a specific action or task, is key for athletic adherence and performance.
- Don't do it alone! Research consistently has demonstrated that exercise and athletic adherence is lower when an individual tries it that way - as an individual. The support and encouragement of family, friends, and teammates should be developed.
- Don't do it far away! Athletic participation is always easier when it's more convenient. Exercisers and athletes should be encouraged and helped to find ways to participate close to home, where it's easiest and most convenient.
